CUSTOMER-CENTRIC APPROACH TO COMMUNICATIONS

RENAULT TRUCKS ADOPTS A CUSTOMER-CENTRIC APPROACH TO ITS COMMUNICATION STRATEGY

Renault Trucks is putting its customers firmly at the heart of its business, strengthening its commercial presence in Europe by setting up local teams entirely dedicated to the brand. This will ensure that it is more in tune with the markets and in touch with the needs of its customers.

The manufacturer is adapting its events communication strategy accordingly and is giving priority to actions in the field to nurture even closer relations with its customers.

This strategy is designed to meet customers, prospects and drivers in a more customised and intimate setting, which will enable them to discover Renault Trucks transport solutions specifically adapted to their use, in more exclusive conditions.

In line with this approach, Renault Trucks has therefore decided to focus on local events and not to participate in the 2020 edition of the IAA trade fair.