'Colin's Changed' campaign promotes benefits of electric vans for tradespeople

Renault Trucks UK & Ireland has launched a new multimedia campaign, titled ‘Colin’s Changed,’ to highlight the advantages for tradespeople of switching to electric vans. 

The campaign centres around the Renault Trucks E-Tech Trafic, an electric van designed to meet the needs of tradespeople, combining cost-efficiency, range, payload and quietness. 

The humorous film, which launched on YouTube on 14 October, portrays a relatable tradesperson discussing how his workmate, Colin, has noticeably changed for the better after getting an electric van. With a light-hearted tone that reflects the typical British sense of humour, the advert highlights the key benefits of the E-Tech Trafic, including:

•    Low operating costs with no compromise on performance

•    Payload of up to 1.16 tonnes

•    Quietness, making it ideal for early morning starts that keep the neighbours happy

•    Up to 394km range^[1], providing flexibility for tradespeople on the move

As part of the campaign, Renault Trucks is also offering an attractive 0% finance deal for 12 months^[2], available until 31 December 2024. Additionally, customers can opt for a low-rate finance offer, which includes a Mobilize home charger^[3] or ChargeCard worth £750^[4] supporting tradespeople as they transition to electric vans.

Alex Williams, Head of Brand & Communications at Renault Trucks UK & Ireland, commented: "We want to show tradespeople that switching to electric vans, like the Renault Trucks E-Tech Trafic, is a great choice for their business. While the tone of our campaign is light-hearted, the message is serious: The E-Tech Trafic offers all the performance and reliability they need, with the added advantage of lower operating costs and zero emissions, making it a smart investment for any business." With a fully integrated campaign spanning social media, PR, and display advertising, Renault Trucks aims to raise awareness of the practical benefits of electric vans for tradespeople, offering a compelling case for making the switch.

For more information about the Renault Trucks E-Tech Trafic and the ‘Colin’s Changed’ campaign, please visit the website.

^[1] Based on full charge of the E-Tech Trafic Red Edition L1H1, the estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP), City cycle. Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.

^[2]*Finance for business users only. Finance provided by Renault Trucks Financial Services ('RTFS'). Finance is subject to credit acceptance and legislative requirements. Terms and conditions apply. RTFS is a trading style of VFS Financial Services Ltd. Offers end 31.12.24.

^[3] Installed subject to Standard Installation Terms, additional installation and running costs may apply.

^[4] Both subject to availability and site suitability.